Real Estate Investment Group
November 2019 - Ongoing
Creating a disruptive and modern visual identity in the industry that is traditionally conservative and data-oriented was a challenge that paid off immensely. Our main goal was to establish a trustworthy brand, leaving enough room for future updates that are being dictated by business development and market needs. Leaning toward minimalist design and artistic sentiment, visual identity communicates discretion and strong foundation, which are the main needs of identified marketing personas.